Turning nature data into impact for nature.
Weird Fishes Advisory promotes leveraging data, systems, and strategy to create a world where nature impact is supported by evidence based decision making. Making a change can be difficult, let's find a different perspective to make a positive impact.
Let's talk about your challenge →Four issues I help tackle
"We don't have the right systems to work with our data."
You collect data but lack the infrastructure — the pipelines, platforms, or internal processes — to make it usable. I audit what you have, design what you need (scaled to your team's capacity and budget), and build or oversee the technical delivery. The system I leave behind is one you can actually maintain.
"We have data but it's not driving our decisions."
The infrastructure exists but the data isn't reaching decision-makers or shaping strategy. I build the decision-support tools — dashboards, metrics frameworks, reporting structures — that put the right information in front of the right people.
"We can't demonstrate our impact."
You're doing valuable work but can't quite communicate it — to funders, to government, or to your own board. I design impact frameworks, build clear reporting and visualisation, and help you tell the story of your work in a way that is compelling and grounded in evidence.
"Our programme should be bigger than it is."
You have a strong environmental programme but it's stuck — not reaching enough users, not engaging the right stakeholders, or remaining voluntary when it should be embedded in regulation. I handle the strategic layer: stakeholder mapping, partnership development, and the advocacy needed to scale.
Not a typical consultancy.
I'm one person who can do the full spectrum — code a decision dashboard in the morning, present the strategy to your board in the afternoon. Seven years across UK government (DEFRA), international conservation NGOs, and corporate sustainability means I understand how these organisations actually work, not just how they should work in theory.
You get senior-level expertise, and I deliver implementation, not just recommendations.
About me →Clients
Do you want to create more impact for nature?
Whether it's driving decisions, demonstrating impact to funders, or scaling a programme's reach — let's figure out what's stuck and work to fix it.
Book a coffee with me